Read the Cadbury plc case study on page 179. Note that this case study was written before Cadbury was taken over by Kraft Food plc in 2010. What was different about the way Cadbury grew in 1969 to how it grew in its first hundred and forty five years of trading?
The firstly grew by using their retained profits as a business to finance their own growth. This meant that they were using the profit thtat they generated back into the businss.
ReplyDeleteThey then merged in 1969 with the soft drinks giant schwepps. This allowed them to grow by bringing out new products like cadbury fingers. The new products also helped them grow and diversify. As the two businesses merged they were able to share resources like management team and distribution channels. Other buinesses also joined in and merged, just like Dr Pepper.
The merge meant that the two businesses became one growing the business significantly.
ALex Manser
It started as as a tea and coffee shop then using retained profits was made into a factory and merged with schweppes later on it merged with Dr pepper Bassetts Trebor and orangina in 2008 shweppes demerged but cadbury carried on with the drinks and became Dr pepper snapples inc.
ReplyDeleteit all started as a coffee shop then using retained profits was made into a factory and then merged with schweppes giving them mugh bigger growth (1969) before 1969 the buisness was small an was finding it harder to grow.later on it merged with dr pepper and other brands to grow the buisness even more
Deletein 1969 it merged with other businesses to make itself bigger in a quicker more effient way but in the first 100 years of it life it saved its profits to use at a time where they could expanded and grow, this would of taken time and been time consuming.
ReplyDeleteliam white
befor 1969 they was growing slower because the business had to make the profit but after they made the profit they had to put it back in to the business.but after 1969 it was a shared managment and they was working and growing faster because they was join business that was already well known.
ReplyDeleteliam standidge
cadburys amd schweppes started to share in management, this saved money for the companies and this would develope them faster. Origanally their retained profits were used to expand their business.
ReplyDeleteinj 1969 the two businesses merged together to make drinks and chocolate , this ment they saved money buy sharing a manegment team and sharing delivery lorries , so this ment cadbury could make other product s such as the cadburys fingers this was good because if one product failed they could relie on the other product. when you merge with the growth increases fast so cadburys growth increased because it merged with schwepps so they have a bigger fan base
ReplyDeleteDurell Brown
In 1969 Cadbury's merged with Schweppes, this would allow both Cadbury and Schweppes to save money. Also expand their business into a new market. They would be saving money by the two businesses sharing a management team. The two businesses would be sharing delivery lorries and a distribution network. This would save both businesses alot of money by sharing. Cadbury's growth increased as it merged with Schweppes.
ReplyDeleteJack Hopkins.
Josh Brooks
ReplyDeletein 1969 Cadburys had merged with schweppes to save money and exapand their business into a new market. they would be saving money as schweppes and Cadburys would be sharing management teams they also merged with Dr pepper so they could diversify so if the soft drinks market so if one side of their marke fell Cadburys would still have the cofectionary market to reley on. this is different to the way they have exapended in their past years as they were building their business slower as they were making profits and putting it back into the business.
the business firstly started out as a soft drinks business then using their own retained profits to expand their business, cadburys then merged with other soft drinks business schweppes and later on other businesses like dr pepper, bassett's and trebor and orangina merged with the business aswell and in may 2009 cadburys schwepps demerged from the businesses to grow thier business,cadburys continued and made their business grow more
ReplyDeletejessie allan
When Cadbury set up a tea and coffee shop in birmingham and john cadbury introduced drinking chocolate and cooca as drinks and this meant that thier growth would be slower.
ReplyDeleteIn 1969 they merged with a soft drinks gaint schweppes. The growth would be alot better because two big business would of merged together and expanded to become better known.
In the first hundred and fourty years Cadbury grew by introducting a new product into the market which became very popular in the local area. Soon after Cadbury expanded thier business by moving factory and workers to a less polluted location. In 1969 Cadbury merged with Schweppes, a large soft drinks producer, this allowed both merged comanies grow quicker and to save money. This also allowed the two companies the offer a wider range of products to the market and become more diverse. Further companies joined the Cadbury Schweppes brands which also allowed the merged companies to work together to produce products, meaning that not all Cadbury products were manufactured buy Cadbury themselves. However in 2008 this link demerged and broke down and Cadbury continued to sell confectionary products.
ReplyDeleteDan Anstiss
Cadburys when first started was just a small business located in Birmingham. It just started from drink hot cocoa. This lead to the business growing over the next 50 years. The business started to run on its own being independant; this leading to having a small customer base leading to some profit. But this changed because later on the business decided to join forces with other companies, in this cas it srated of with Schweppes. This is because over all they had more products which lead to bigger customer base leading to more profit. They later on lead to join other business such as Dr Pepper Snapple Inc in 2008. Also because of the same reasons. B.L
ReplyDeleteCadbury was just a small business set up by John Cadbury, The small buisness was a small tea and coffoe shop in which they sold there own drinking chocolate which became popular around the UK. In 1969 the business merged with Schweppes and expanded into a facotry 4 miles south of Birmingham. With joint management the busienss grew and along came better products and other businesses wanted to join such as Dr pepper and Bassett's. In 2008 Schweppes demerged this means that cadbury continued with drinks confectinery which became Dr Pepper Snapple. The business kept on growing from then to where we are now.
ReplyDeleteCameron Stevens
bradey fowler
ReplyDeletecadbury's started in 1824 by a tea and coffee shop over the next 50 years the business used retained profits to expand it business. but in 1969 cadbury's merged with anouther business to increase it's growth.