10D Big q

Read the 'Trading Standards' case study on page 169 of the black books. Have you, or somebody you know, ever been a victim of any of the dishonest business practises identified in the case study? Briefly explain what happened. How did this make you or them feel. If you haven't personally been affected see if you can find a news article on the internet where Trading Standards have had to intervene. Briefly explain the article.

big Q 10B

ad the 'Trading Standards' case study on page 169 of the black books. Have you, or somebody you know, ever been a victim of any of the dishonest business practises identified in the case study? Briefly explain what happened. How did this make you or them feel. If you haven't personally been affected see if you can find a news article on the internet where Trading Standards have had to intervene. Briefly explain the article.

10D Big Q

Read Tour4.com case study on page 165 of the black books. Tour4.com offer a service (as opposed to a 'good') and therefore good customer service is extremely important for them. Describe two ways in which Tours4 offers a good service to its customers.

10B Big Q

Read Tour4.com case study on page 165 of the black books. Tour4.com offer a service (as opposed to a 'good') and therefore good customer service is extremely important for them. Describe two ways in which Tours4 offers a good service to its customers.

10b Big Q

Read the Streetcar casestudy on page 160 of the black books. Why would a traditional car company struggle to hire out vehicles for just 30 minutes?

10d Big q

Read the SportStars casestudy on page 155. i) Describe the service that SportStars provides to schools. ii) Why did a gap in the market occur for this service?

10D BIG Q

Read the Farmhouse Fare case study carefully on page 150. Why do you think Helen chooses to make cakes by hand? What do you think the disadvantages of making them this way are?

10b BIG Q

Read the Farmhouse Fare case study carefully on page 150. Why do you think Helen chooses to make cakes by hand? What do you think the disadvantages of making them this way are?

11A The BIG question

Read the Cadbury plc case study on page 179. Note that this case study was written before Cadbury was taken over by Kraft Food plc in 2010. What was different about the way Cadbury grew in 1969 to how it grew in its first hundred and forty five years of trading?

10D Big question

The BIG question: Last lesson you learned about identifying gaps in the market. Sometimes gaps in the market occur because the market is growing meaning there is space for new businesses. Gaps in the market can also be in the form of a niche (pronounced neesh) market. Explain, giving an example if possible, what a niche market is.

10 A Big Question

Briefly read this article. At what stage of the product lifecycle do HP think PCs are at? Do you think they have made a good decision?

10 X Big Question

Briefly read this article. At what stage of the product lifecycle do HP think PCs are at? Do you think they have made a good decision?

10x Big Question

Read the Streetcar casestudy on page 160 of the black books. Why would a traditional car company struggle to hire out vehicles for just 30 minutes?

10A Big Question

Read the SportStars casestudy on page 155. i) Describe the service that SportStars provides to schools. ii) Why did a gap in the market occur for this service?

10X Big Question

Read the SportStars casestudy on page 155. i) Describe the service that SportStars provides to schools. ii) Why did a gap in the market occur for this service?

10 X Big Question

Read the Farmhouse Fare' case study carefully on page 150. Why do you think Helen chooses to make cakes by hand? What do you think the disadvantages of making them this way are?

10A Big Question

Read the Farmhouse Fare' case study carefully on page 150. Why do you think Helen chooses to make cakes by hand? What do you think the disadvantages of making them this way are?

10 x Big Q

Read the Richer Sounds Case Study on page 134. Do you like the idea of working for a company with the approach to people management that Richer sounds has? Explain your answer.

10 A big q

Read the Richer Sounds Case Study on page 134 of the Denby text book. Do you like the idea of working for a company with the approach to people management that Richer sounds has? Explain your answer.

10x Big Question

Read the 'Panto' case study on page 116 of the Black business books. Summarise briefly why the Panto sometimes has negative cashflow (more money going out than coming in). Should the panto be concerned by these periods of negative cash flow?