10D Big q

Read the 'Trading Standards' case study on page 169 of the black books. Have you, or somebody you know, ever been a victim of any of the dishonest business practises identified in the case study? Briefly explain what happened. How did this make you or them feel. If you haven't personally been affected see if you can find a news article on the internet where Trading Standards have had to intervene. Briefly explain the article.

10D Big Q

Read Tour4.com case study on page 165 of the black books. Tour4.com offer a service (as opposed to a 'good') and therefore good customer service is extremely important for them. Describe two ways in which Tours4 offers a good service to its customers.

10d Big q

Read the SportStars casestudy on page 155. i) Describe the service that SportStars provides to schools. ii) Why did a gap in the market occur for this service?

10D BIG Q

Read the Farmhouse Fare case study carefully on page 150. Why do you think Helen chooses to make cakes by hand? What do you think the disadvantages of making them this way are?

10D The BIG question

Read the case study on page 139 of the Black books. Try and spot four things that Stan said which you think are illegal in employment law.

10D Big question

The BIG question: Last lesson you learned about identifying gaps in the market. Sometimes gaps in the market occur because the market is growing meaning there is space for new businesses. Gaps in the market can also be in the form of a niche (pronounced neesh) market. Explain, giving an example if possible, what a niche market is.