One of Vodafone's main aims is linked to 'corporate social responsibility' (CSR). This is a measure of how well the business treats the communities and environment in which it operates (e.g. community projects to help alleviate poverty in third world countries and eco frindly projects to reduce their carbon footprint such as recycling). In 2008 they even won an award for their CSR, proof that they have made good progress towards achieving their aim.
Question: Why do you think Vodafone see CSR as so important? How might it help them be more successful?
