Read the Cadbury plc case study on page 179. Note that this case study was written before Cadbury was taken over by Kraft Food plc in 2010.
What was different about the way Cadbury grew in 1969 to how it grew in its first hundred and forty five years of trading?
In 1969 Cadbury's decided to merge with Schwepps, which means they saved money by sharing a management, as they started sharing lorries, it allowed cadburys to diversify, and followed to take over other confectionary manafacturers.
ReplyDeletewhen they first started up they were one company and retainded there profits, but in 1969 they merged with the soft drinks giant.
ReplyDeleteIn the first few years cadburys moved location to a less poluted area called bourneville, it always had the welfare of employees at heart. But in more recent times (1969) cadburys mergered with the drinks company schweppes, this allowed them to save money. other brands later on join the cadbury shweppes brand.
ReplyDeletein 1824 cadburys used retained profits, and in 1969 they merged with schweppes to save money on deliveriesmanagement, etc.
ReplyDeleteIn the first 145 years Cadburys started off with a small tea shop, which then grew to be a factory outside of birmingham to look after the workers health. After that Cadburys merged with Schweppes, which allowed both businesses to save money but sharing a management team, other businesses joined the merged business but then in 2008 they Cadbury demerged and continued to sell its own products
ReplyDeletecadburys retained profits and moved their location to outside of birmingham and set up a factory in bournville. they also merged with soft drinks such as schweppes, dr pepper, bassets, trebor and origina. schweppes later demerged from cadburys making two seperate companies
ReplyDeleteTo help Cadburys expand they had used money that they had saved up by retaining profits so they were able to expand. They merged companys with schweppes as well, the merge allowed cadbury to diversify and also to save money by sharing managment teams. The businesses then also took over other business like Dr pepper. This again expanded there product range so they were able to sell more and revieving a higher turnover.
ReplyDeleteCadbury's grew in 1969 by merging with other confectionary companies, including Schweppes and Dr Pepper. This allowed them to share the costs for many factors of production and share a mangement team.
ReplyDeleteIn its first hundred and forty five years of trading, Cadbury's grew by earning enough profits as a small corner shop and eventually leaving its hometown of Birmingham to less polluted areas such as in Bourneville to build factories and worker villages and encouraged the positive treatment and conditions their employees had to work in.
in 1969 cadburys tried to save money by sharing management and lorries
ReplyDeleteUsed retained profits to expand the business and moved away from birmingham to bourneville. They also merged with soft drinks such as schweppes, dr pepper and orangina.
ReplyDeleteFor the first 145 years the business started off in a small tea shop before moving to a large factory outside birmingham. After the move in about 1969 when the business merged with the soft drinks giant schweppes. This allowed both to save money and in May 2008 Cadbury schweppes demerged so they became two seperate companies.
ReplyDeleteCadbury have grown in a lot of ways since they started, and every year they have done something different. But 1969 stood oout from most years. First off they moved from their factory in Birmingham and moved a couple mileds out. They also mergted with companies such as 'Schweppes'.
ReplyDeleteit merged with a soft drink company and shared all its resources to save costs aslo expanding with new products unlike where before it were one company and only had a couple of products
ReplyDeleteis 1969 cadburys merged with a compnay called scheppes,this meant it saved the money through sharing managment.
ReplyDeletein 1969 cadbury merged with schweppes this meant it saved money through sharing managment, sharing delivery lorries, and it's distrubution network. other brand names also later joined cadbury schweppes such as dr pepper and bassett's.
ReplyDeletein 1969 cadbury merged with a company called schweppes, thjis meant it saved the money through sharing managment.
ReplyDeletein 1824 they started as a tea and coffee shop amd then in 1969 they merged with scheeppes to save more money
ReplyDeletein 1969 cadbury decided to merge schweeps this means that they would save money by shareing the mangerment to save money.
ReplyDeletein its first few years of trading they were starting in a coffee shop where they made and sold coffee and tea on site but then they changed there location and merged with schweppes and other companies and also which allowed them to share the lorries and they used other companies to make thier profits
ReplyDeleteIt is diiferent the way that Cadbury grew because in the younger years it was actually a tea and coffee shop, then he moved and set up a factory and workers village in bournville. Then he merged with the soft drinks giant, they then- shared lorries and distribution networks. Then other companies merged with Cadbury, which then allowed them too create more products to sell to the consumer.
ReplyDeletethey expanded and moved and merged with schweppes
ReplyDeleteThe difference about the way that cadbury's graw in 1969 then in the first hundred and forty five years was that in the first 50 years it was just a coffee shop then moved and set up a factory and then a workers factory at bourneville later on. But then in 1969 they merged both cadbury and schweppes to save money on management and lorries then in 2008 demerged.
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